The OneWiFi Proximity Platform (OnePRX) is a cloud-based vendor-agnostic system to collect Wi-Fi location analytics data, but with more advanced features and richer reporting than the standard off-the-shelf vendor solutions. The OnePRX is highly applicable for retail outlets, shopping centres, and precincts. The platform delivers rich reporting on the following metrics:
- Unique Visitors
- Average Dwell Time
- Repeat Visitors
- Busy Hour
These features provide the additional benefit of being able to assist with planning and rostering. The tool can also be used for measuring marketing effectiveness and to quantify ROI assessment of specific events.
OneWiFi offers a range of Video Location Analytics solutions that are applicable for both retail and outdoor environments. It delivers rich insights into visitor movement and traffic that aids planning and tenancy management. Some of the key metrics captured include people count, entry/exit analysis, vehicle counting, cyclist counting, dwell time and demographics.
The solution can also be utilised to implement social distancing and gathering management for venues.