The OneWiFi Proximity Platform (OnePRX) is a cloud-based vendor-agnostic system to collect Wi-Fi location analytics data, but with more advanced features and richer reporting than the standard off-the-shelf vendor solutions. The OnePRX is highly applicable for retail outlets, shopping centres, and precincts. The platform delivers rich reporting on the following metrics:
- Unique Visitors
- Average Dwell Time
- Repeat Visitors
- Busy Hour
These features provide the additional benefit of being able to assist with planning and rostering. The tool can also be used for measuring marketing effectiveness and to quantify ROI assessment of specific events.